Book summary: Start with Why by Simon Sinek

Start with Why – A Book That Changes How You Think

Simon Sinek’s book Start with Why is a must-read for anyone who wants to inspire others and build something meaningful. It teaches a simple but powerful idea: Great leaders and successful businesses don’t just focus on what they do or how they do it. They focus on why they do it.

The Golden Circle: Why, How, What

Sinek explains his idea using the Golden Circle:

• Why – The purpose, belief, or reason behind what you do.

• How – The process or values that guide you.

• What – The product or service you offer.

Most people and companies start from the outside (What → How → Why). But the most inspiring leaders—like Steve Jobs or Martin Luther King Jr.—start from the inside. They begin with why.

Why It Matters

When you start with why, you create deeper connections. Customers don’t just buy what you sell; they buy why you sell it. This builds trust, loyalty, and long-term success. Whether you’re a business owner, an artist, or just someone looking for purpose, understanding your why can change everything.

Want to stand out? Find your why first. Everything else will follow.